With profound expertise in strategic marketing and executive leadership, Anthony Veroeven has sculpted a distinguished career in association management, underscored by his current role as Account Executive at AMPED Association Management since March 2015. Anthony’s leadership acumen shines as he functions as Executive Director and Chief of Staff for a portfolio of non-profit associations, where he stewards daily operations, strategic growth initiatives, and financial strategies.
Anthony’s career trajectory includes pivotal roles across several prominent organizations, each reflecting his capability to drive significant growth and innovation. As Executive Director for the Fantasy Sports & Gaming Association (FSGA), he not only oversaw daily operations and strategic initiatives but also spearheaded marketing campaigns and event logistics that substantially increased membership engagement and financial health. His tenure at the National Air Filtration Association (NAFA) as Associate Director involved leading strategic marketing efforts that revitalized the association’s outreach and engagement.
In his role with the Woodworking Machinery Industry Association (WMIA), Anthony successfully launched a community platform that resulted in significant revenue generation and member engagement within just four months. His strategic insights were instrumental in facilitating international standards development, enhancing the global competitiveness of North American businesses. As Executive Director of the Wisconsin Tavern League Foundation (WTLF), he led comprehensive digital transformation initiatives that not only streamlined operations but also doubled government funding, significantly enhancing the foundation’s impact.
Anthony’s volunteer endeavors are as impactful as his professional work. As Assistant Scoutmaster for Scout Troop 155 in Windsor, WI, he has mentored 13 teenagers to achieve their Eagle Scout Rank, demonstrating his commitment to community and leadership development. His role in the American Marketing Association’s Madison Chapter, including a term as President during the challenging times of 2020-2021, showcased his ability to lead and innovate under pressure.
Looking ahead, Anthony remains focused on leveraging technology to enhance organizational efficiency and market penetration. His ongoing commitment to professional development and his proactive approach to embracing emerging marketing trends continue to position his organizations at the forefront of their respective industries.
Anthony’s leadership philosophy centers on transparent communication, continuous improvement, and a relentless pursuit of excellence. As he continues to lead and inspire, his career is a testament to the power of innovative leadership and a steadfast dedication to achieving tangible results through strategic marketing and comprehensive executive management.
Holding a Bachelor of Business Administration in Marketing from Edgewood College and enhanced by his credentials as a Certified Nonprofit Accounting Professional (CNAP) and a Certified Association Executive (CAE), Anthony’s educational background and certifications underscore his dedication to professional growth and excellence.
Anthony Veroeven’s career is a testament to his strategic vision and steadfast dedication to enhancing organizational effectiveness and industry standards, making him a pivotal leader in the field of association management.